Hailey Bieber chose Virgil Abloh to design gown due to 'street style' – News Live

She is known for making every sidewalk her catwalk with her on-trend street style  And Hailey Bieber wanted to reflect that aesthetic on the biggest day of her life The 22-year-old model's final wedding dress fitting for her nuptials to Justin Bieber were documented in a Vogue video released on Friday Scroll down for video  It was there where Hailey revealed her reasoning for choosing Off-White founder and current artistic director of men's wear at Louis Vuitton, Virgil Abloh, as she wanted the gown to reflect her 'street style' Hailey and Justin – who originally wed in a secret ceremony in September 2018 – exchanged vows in front of 154 guests at the Montage Palmetto Bluff resort in South Carolina on September 30   Share this article Share Hailey looked stunning in the mermaid-style dress as she said that she has always had the 39-year-old fashion designer in mind for her special day due to their longtime friendship despite lack of experience in designing wedding dresses She said: 'From day one, I said I want Virgil to do my dress.

I didn't want somebody who was a wedding dress designer 'I just feel like my style and street style is a part of who I am and Virgil has always been in my corner from the beginning and I just feel like it's cool to see such an intricate gown from him 'Perhaps the most talked about part of her wedding day look was the long veil, which looked to be about 12-foot, which featured Abloh's signature branding of quotation marks and signature branding which read “TILL DEATH DO US PART” at the end of the dramatically long chiffon headpiece  Hailey described that detail as the 'icing on the cake.

'  One detail that has not been seen by the public, however, was the Off-White branding in the beaded parts of the dress including the abstract arrows logo and “WEDDING DRESS” seamed into it The four-and-a-half minute long video includes the moment Hailey is unveiled wearing the dress for the very first time at The Montage Hotel in Los Angeles She then struts across the room and playfully says 'at least I can walk' before looking  at herself in the mirror and flashing a big smile across her face The video begins with shots of the process behind the creation of the garment at Abloh's Off-White headquarters in Milan, Italy A voiceover featuring the Chicago native could be heard explaining his vision behind the design of the dress as well as detailing his relationship with the power couple Abloh said: 'For her, I wanted something fun and youthful, but still traditional.

What I think is most important for her on this day is showcasing the woman that she is 'I wanted to make something that made [Justin] look in Hailey's eyes and see that she's the most beautiful woman for him 'Sabrina Mandelli, who is a designer for the label, said that the process began at their atelier and took over a year as they had three different fittings She also revealed that it took ten people for the veil alone and another ten for the dress as she explained: 'All the upper part is this classical embroidery with flowers but you will also see some of our typical Off-White symbols like the arrow 'So to make something that is really classical with some symbols that are actually from the street so that's why this is Off-White 'Earlier this month Hailey finally unveiled the wedding gown with a series of Instagram posts  The Vogue model thanked her dress designer, Abloh, for the creation, writing: 'Thank you for making my vision come to life and creating my dream dress You and your Off White team are incredible and I'm forever grateful I got to wear your beautiful creation ' Chicago-based designer Abloh – who is now the artistic director of men's wear at Louis Vuitton – has become a celebrity favorite with his label Off-White  The label's distinctive branding features liberal use of quotation marks and large capital letters, used as a way of conveying detachment from society and social norms  The long sleeved ceremony gown featured a 6ft train and was one of three distinctly different dresses she chose for her star-studded wedding day Along with her embellished lace dress, she chose a plunging curve-hugging silky number that could pass for a negligee The frock strongly resembled the satin wonder that fashion publicist Carolyn Bessette wore when she wed John F Kennedy Jr in 1996 Who is Virgil Abloh? All about the designer who created Hailey Bieber's 'dream' dressSocial media was buzzing on in early October as Hailey Bieber finally shared photos of her wedding dress to Justin Bieber in South Carolina last week And the man behind the gown is actually a celebrity favorite with a longtime relationship with Kanye West Virgil Abloh collaborated with the 22-year-old model on the ornate, pearl encrusted lace fishtail gown   She captioned one of the many Instagram posts:  '@virgilabloh thank you for making my vision come to life and creating my dream dress You and your @off____white team are incredible and I’m forever grateful I got to wear your beautiful creation 'Abloh has become a celebrity favorite with his label Off-White whose branding is very apparent with the use of quotation marks and large capital letters as a weay of convying detachment from society and social norms Hailey's long veil featured that signature branding at the very end of the train as it read: '”TILL DEATH DO US PART “'  The 39-year-old Chicago-based designer is now the artistic director of men's wear at Louis Vuitton  Abloh has had a longtime friendship with Kanye West as they both interned at Fendi in the same class back in 2009 as they began a collaborative relationship Soon thereafter, the 42-year-old rapper appointed Abloh as the creative director of his creative agency, DONDA He then served as artistic director of the 2011 Kanye and Jay-Z collaborative album Watch The Throne in 2011 Abloh went on to launch his first company called Pyrex Vision in 2012 but quickly shut it down as he did not want it to be a commercial enterprise In 2013, Virgil founded his first fashion house with high-end streetwear brand Off-White which is based out of Milan, Italy  He has described the brand as 'the gray area between black and white as the color off-white' as it has signature branding elements including the use of quotation marks, capital letters, zip-ties, and barricade tape It has become the brand of choice for A-list celebrities including Beyonce, Serena Williams, ASAP Rocky, Odell Beckham Jr, and of course the Biebers Off-White also had the sneaker world buzzing with its several collaborations with Nike which began in 2017 with “THE TEN” and will be releasing a collection with Swedish furniture giant Ikea called “MARKERAD” next month On March 2018, Abloh was named artistic director of Louis Vuitton's ready wear line which made him the first person of African descent to lead the brand's menswear line He is also one of the few black designers at the helm of a French fashion house.